Back to blog

Local Grassroots/Guerilla Community Outreach Using Experiential Marketing

In order to create an effective grassroots or guerilla marketing campaign, it's important to engage with potential customers on a personal level. Experiential marketing can help accomplish this goal by creating memorable and interactive experiences for consumers.

By engaging with customers face-to-face, you'll be able to create an authentic connection that can generate interest in your product or service. So, if you're looking to create a successful grassroots or guerilla marketing campaign, be sure to use experiential marketing tactics!

What is Experiential Marketing?

Experiential marketing is a form of marketing that uses interactive experiences to connect with consumers and create lasting impressions. It is a relatively new concept that is gaining popularity among brands and marketing firms looking for more immersive and interactive ways to reach their target audiences.

There are many benefits of using experiential marketing, including:

  • The ability to create an emotional connection with consumers
  • Generate word-of-mouth buzz
  • Increase brand awareness and loyalty
  • Gather valuable insights into consumer behavior


blender bike

While there are many advantages to using experiential marketing, it is important to keep in mind that this approach requires careful planning and execution in order to be successful.

Additionally, experiential marketing is not right for every brand or every situation. When used effectively, however, it can be a powerful tool for reaching consumers and driving business results.

Why Use Experiential Marketing for Local Grassroots and Guerilla Activations?

When it comes to marketing, there are all sorts of strategies and techniques businesses can use to reach their target audiences. But not all marketing methods are created equal – some are more effective than others, and some are better suited for certain types of businesses than others.

Custom Avalanche Game

There are a number of reasons why experiential marketing is an ideal marketing strategy for local grassroots and guerilla activations. For starters, it’s a great way to connect with potential customers who might not be aware of your business otherwise.

Benefits include:

  • An efficient, low-cost way to attract and retain customers
  • Spread awareness about your business
  • Reconnect or form lasting relationships with your community
  • Create a lasting positive impact on locals

There are several different experiential marketing techniques you can use, but some of the most popular are:

  1. Hosting or attending community events
  2. Giving away freebies
  3. Charity drives
  4. Partnering with other local businesses
  5. Running digital geofencing campaigns

It’s also an excellent way to build relationships with your community – something that’s especially important for businesses that are looking to establish themselves in a new area. And finally, it’s a great way to make a positive impact on your local community.

Toy Drive Social Media Post

If you’re interested in using experiential marketing to reach your target audience, there are a few things you need to keep in mind. First and foremost, you need to be creative and think outside the box (The Experiential Network can totally help with this)– the whole point of experiential marketing is to do something different and unexpected.

You also need to be prepared to put in the time and effort required to make your marketing campaign a success. Experiential marketing takes planning and execution, so you need to be ready to commit the resources necessary to see it through.

How Door Tagging, Flyering, and Street Teams Bolster a Marketing Campaign

As an experienced marketing firm, we often get asked about the best way to reach potential customers in their local community. There are a few different options available, but door tagging, flyering, and street teams are three of the most effective. Here's a closer look at how each of these strategies can help bolster your marketing campaign:

Door tagging is a great way to get your message directly in front of potential customers. We'll work with you to design eye-catching tags that highlight your brand and communicate your key messages. Then, our team will hit the streets to make sure your tags are placed on neighborhood doors that are targeted by your audience demographic. At The Experiential Network, our R&D teams target areas based on our clients' consumer psychographic profiles and execute "no-waste" door-tagging activations.


Subscribe for More Marketing Tips!


Flyering is another great way to reach potential customers in their local community. We'll help you distribute attractive flyers that showcase your brand and promote your key messages. Our team will go out wearing your branded apparel and visit targeted local areas to give away flyers promoting your event, campaign, or business location. You will need a good "Call-To-Action" for this tactic! Two to four days of consumer engagements can bring much incremental ROI to your retail celebration.

Street teams are a great way to get your brand out there and generate excitement about your products or services. Our team of experienced professionals will hit the streets to talk to potential customers about your brand, hand out flyers and promotional materials, and answer any questions they have. We'll also take photos and videos to document the campaign so you can post them on social media to generate even more buzz.

All of these strategies are great ways to reach potential customers in their local community and generate excitement about your brand.


Drive Traffic to Retail Locations with The Experiential Network

The best way to drive traffic to your retail locations is by using The Experiential Network. We have a wide range of services that can help you reach your target audience and get them interested in your products or services.

Some of the services we offer include strategically targeted door tagging, flyering, and street teams, as mentioned in the previous section. We can also help you with a strategy for local community outreach and driving traffic to your retail locations.

The Experiential Network can build and run a campaign with multiple components. We use GPS tracking to monitor our flyering and door tag street teams, along with photo check-ins so you can see the results of our efforts.


Contact us today to schedule a no-obligation consultation and to learn more about how we can help you drive traffic to your retail locations.