![Local Grassroots/Guerilla Community Outreach Using Experiential Marketing](https://blog.theexperientialnet.com/hubfs/Featured%20Image%20%28300%20%C3%97%20175%20px%29-1.png)
In order to create an effective grassroots or guerilla marketing campaign, it's important to engage with potential customers on a personal level. Experiential marketing can help accomplish this goal by creating memorable and interactive experiences for consumers.